Territory?

• What Territory do I get?
• How do I know that it has potential?
• How is the size of territory decided?

All valid and important questions. There are a number of ways Nurses UK could use to define franchise territories.

Option 1 – Draw them freehand on a map – NOT RECOMMENDED

Option 2 – Use natural dividing features such as roads, rivers, etc. – NOT RECOMMENDED

Option 3 – Use a Professional Mapping Company – HIGHLY RECOMMENDED

Of course, as a responsible franchisor, Nurses UK have gone for Option 3. All of our territories have all been professionally mapped by Atlas Mapping, the UK’s leading experts in franchise territory mapping. So, what does that mean for you?

Well, firstly it means that you can be confident that all of our territories have (as near as is possible) the same number of potential clients. We simply do not award good territories and not so good territories.

Secondly, our mapping will show the number and category of potential clients in your territory. Based on the Care Quality Commission information we will be able to identify the numbers of care homes, nursing homes, hospitals etc. within the territory. In fact, every potential location that may have a nurse onsite.

Finally, we will be able to cross reference this information with the national healthcare chains that we have an existing preferred supplier relationship with. This level of detail will give us the information needed to start the business development campaign in your territory in order to gain your first clients.

The territory ‘heat mapping’ will also identify the postcodes where nurses are most likely to live thus helping you to target your recruitment marketing campaign.

As a franchisee, you depend on a viable territory to be able to build your business and grow your income. Our partnership with Atlas Mapping will ensure that your territory has the potential to support a sustainable and profitable Nurses UK branch.

To find out more about available territories in your location and about the Nurses UK franchise opportunity then simply schedule a call we me.